When You buy a knitting in a “Non Solo Cashmere” shop, it is like to take away to You a piece of Venetian and Italian knitwear’s history.
It is very difficult to date back to the industry’s beginning, because it is hard to find documents which should date more than 3 centuries back in the past.
Thanks to the Church’s documents, found by Monsignor Gino Buttazzi, we are sure that in the 1700 a man called Andrea Bottazzo (called afterwards Buttazzi) lived in Cordignano (TV). He has known as “master tailor”. From father to son, and from tailor to tailor, it gets to Nella Buttazzi, Monsignor Gino’s sister. Nella Buttazzi was a hand maker knitwear expert and in 1956 she married Mario Marchesin. Mario was a merchant of textile raw materials and owner of “Filatura d’Angora” an angora filature in Lovadina of Spresiano (TV), before the marriage.
He had always been a forerunner of the times, who used to invent anything he needed for his work.
He began with the made in Veneto angora and fur trade, then he continued with the filature and the production of Angora Basques and then again with gloves, scarves, cloaks and blankets.
The united experiences of Mario and Nella, it led to the first production of knitwear with manual machines and the foundation of “Maglificio Nelly”.
Afterwards, Mario transforms a back sewn sock frame into a knitwear one. Until then, all the knitting were made with already stained sew.
Starting from the contemporary dyeing technology dated of re-stained used garments and the relative “linsey-woolsey” colors, he guessed to stain the raw knitting using very big “pots”, which he recovered from a ship he found in the port of Trieste. He transformed them, applying some blades and a motor and created the first tailoring pools and the technology of “stained-garment”.
Mario was also a forerunner in trading, starting from the raw materials sale to English, French and Italian filatures, and then to Florence glovers to the knitwear factories.
The most required filatures were the wool and angora mixtures and, secondly, the 100% Cashmere. He was the first man to import and spin it in Italy.
In 1964, he built the “Maglificio Elisabet” manufactured by over 150 workmen and by hundreds of thousand garments were sold and exported to the most important customers all over the world every year: “Gallerie La Fayette”,”Macy’s” and “El Corte Ingles”. These customers required especially the angora’s knitting, made by frame and printed by hand, and we are proud to remember the young and genial Roberto Cavalli, that worked with us for many years printing fabulous knitting.
To increase sales in foreign market and obtain new international customers, Mario Marchesin promoted the “Milano’s exhibition”, to which he took part from the beginning for several decades.
In 1969 there was a terrible fire that completely destroyed the machines, the warehouse and the head offices of “Filatura di Angora” in Lovadina.. In the same year was built the new society “Lanificio Marchesin” and the new establishment in Arcade.
Afterwards, the economic situation of Italian population began to improve. New Italian customers and a lot of wholesaler appeared and were added to the old customers. Between the 70’s and the 80’s, Mario’s sons, Leonardo and Michele, took part to the company.
Some years later, when the wholesaler had a progressive crisis, the seals were re-directed to about 400 retailers customers with a diffused distribution followed by agents in all Italian regions and World countries.
Meantime, there were various collaborations with the biggest Italian and foreign brands like: Ermanno Scervino, Bellstaff-Capalbio, Loro Piana, Playboy, Walter Steiger distributed in the most important and famous world boutiques.
In 2002, fellow Michele Marchesin, who is now the only administrator of the company, opened the first direct store “Non Solo Cashmere” in Spresiano (TV). The great success of this attempt led to the opening of new 3 stores in only one year to satisfy the customer’s requirements. The following years, they were opened others stores especially in Trentino Alto Adige and Friuli Venezia Giulia where now, we are present in all towns.
Now, our production is almost completely dedicated to our stores with over 100.000 customers. Our stores and our shop assistants are directly administrated and employed by our head office.
As You understand, life and trade change through the years and we change with them but there are 2 constant factors which ensure our presence in the world market during several centuries of history: the quality of our production and the honesty of our price.